The Now you know phenomenon

I heard a word the other month: Jingoistic, I'd never really heard it before so I looked it up. It means to have chauvinistic patriotism.

Funny thing was, it seemed like that that word kept popping up everywhere. I heard it on the radio twice and then read it in a magazine. I then found myself using it in a previous blog post.

This phenomenon isn't isolated to just the word Jingoistic, it happens to me all the time. It got me thinking surely there can only really be three explanations:

1. The Interesting Explanation Two radio presenters read the magazine article which sparked their awareness which brought the word to the front of their mind causing them to use it, which in turn sparked my awareness of the word. I just so happened to listen to both presenters and then read the magazine.
2. The Boring Explanation The word Jingoistic is used all the time, but because I didn't understand its meaning, I ignored it. It's only when I understood it's meaning that I took any notice at all.
3. The Geek Explanation The world is like some sort of huge computer program and I'm the main character, and for some reason the player wants me to know the word Jingoistic for a future level.

Ok the geek explanation is unlikely but the other two are possibilities.